comp.sys.mac.advocacy

On Apr 11, 2:44=A0pm, George Graves wrote:
> On Fri, 11 Apr 2008 11:45:24 -0700, Jim wrote

> > In case you hadn't noticed, Mac sales are outpacing their Windows PC
> > counterparts even =A0in the laptop area.
> > Apple can manage the growth at the present and the last thing they'd
> > need is for demand to greatly outstrip supply which would hurt them.
> > Remember, it's very expensive to ramp up production if you're already
> > making what you can sell and the factory is running in full production.
> > If anything Apple occasionally runs out of some things for a short
> > period, so I'd guess their factories are running pretty trim, especially=

> > in this economy where Apple doesn't want to have a huge stock in the
> > warehouse for long periods either.
>
> It's called selling all you can make, and many a business has faltered and=

> even failed because they thought that such a bubble would NEVER burst and
> expanded accordingly.

given that apple outsources most (all?) of their manufacturing, this
is largely irrelevant (the main part of the operation that would need
to be scaled up would be support. engineering would stay the same,
manufacturing can be ramped up and down as needed).

> Apple makes a good return on investment, is more than
> solvent and doing extremely well in all markets. Conservative growth is th=
e
> key to sustainable growth. I don't really think that Apple needs to advert=
ise
> their computers that much. They are growing, slowly and surely, and that's=

> the best way to grow.

no, the best way to grow is as fast as you can *manage*- apple surely
doesn't want to grow 'slowly'.